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Scott Murray

Project / 2011 August

IBM Smarter Planet

I worked with the talented people at Mirada to generate creative data visualizations for a series of print ads in IBM’s Smarter Planet campaign.

Visualizations were created in 3D using Processing, then exported as vector PDFs for print-quality compositing into the final design.

The ads have run in several publications, including Bloomberg Businessweek, Forbes, Fortune, The New Yorker, and Wired.

19/42 Performative The Northwest Network